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Opinion Mining and Product Review Summarization in E-Commerce

Opinion Mining and Product Review Summarization in E-Commerce
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Author(s): Enakshi Jana (Pondicherry University, India)and V. Uma (Pondicherry University, India)
Copyright: 2020
Pages: 28
Source title: Trends and Applications of Text Summarization Techniques
Source Author(s)/Editor(s): Alessandro Fiori (Candiolo Cancer Institute – FPO, IRCCS, Italy)
DOI: 10.4018/978-1-5225-9373-7.ch008

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Abstract

With the immense increase of the number of users of the internet and simultaneously the massive expansion of the e-commerce platform, millions of products are sold online. To improve user experience and satisfaction, online shopping platform enables every user to give their reviews for each and every product that they buy online. Reviews are long and contain only a few sentences which are related to a particular feature of that product. It becomes very difficult for the user to understand other customer views about different features of the product. So, we need accurate opinion-based review summarization which will help both customers and product manufacture to understand and focus on a particular aspect of the product. In this chapter, the authors discuss the abstractive document summarization method to summarize e-commerce product reviews. This chapter has an in-depth explanation about different types of document summarization and how that can be applied to e-commerce product reviews.

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