The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Optimizing Omnichannel Strategies for Electronic Goods in the 21st Century: Incorporating Metaverse Concepts
|
|
Author(s): Ravishankar Krishnan (Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, India), Elantheraiyan Perumal (VelTech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, India), Logasakthi Kandasamy (Universal Business School, Universal AI University, India)and G. Manoj (Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, India)
Copyright: 2024
Pages: 15
Source title:
Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach
Source Author(s)/Editor(s): Babita Singla (Chitkara Business School, Chitkara University, India), Kumar Shalender (Chitkara Business School, Chitkara University, India)and Nripendra Singh (Pennsylvania Western University, USA)
DOI: 10.4018/979-8-3693-3358-7.ch010
Purchase
|
Abstract
Companies selling electronic items face the challenge of adapting to the rapidly shifting landscape of customer expectations in the digital era. This chapter, presented by the authors, delves deeply into the integration of pioneering metaverse concepts within omnichannel strategies specific to the electronics domain. As a transformative force, the metaverse redefines the traditional paradigms of promotion, sale, and customer experience, answering the burgeoning demand for immersive and personalized shopping journeys. The authors extensively explore the potential and application of groundbreaking technologies such as virtual reality (VR) and augmented reality (AR). Emphasis is given to how the metaverse can seamlessly enhance online shopping platforms, in-store interactions, and proactive customer service initiatives. Furthermore, the chapter illuminates the broad-ranging impact of the metaverse on the retail sector, shedding light on intricate facets such as data-driven insights, requisite infrastructure evolution, and paramount privacy considerations.
Related Content
|
Kumar Shalender, Babita Singla.
© 2024.
11 pages.
|
|
R. Akash, V. Suganya.
© 2024.
32 pages.
|
|
Prathmesh Singh, Arnav Upadhyaya, Nripendra Singh.
© 2024.
14 pages.
|
|
Arpan Anand, Priya Jindal.
© 2024.
13 pages.
|
|
Surjit Singha, K. P. Jaheer Mukthar.
© 2024.
26 pages.
|
|
M. Vaishali, V. Kiruthiga.
© 2024.
14 pages.
|
|
Ranjit Singha, Surjit Singha.
© 2024.
21 pages.
|
|
|