Orchestrating Business Model Innovation: Insights From the Project-Based Firm

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Author(s): Kristian Løbner (Aarhus University, Denmark)
Copyright: 2023
Pages: 22
Source title: Handbook of Research on Business Model Innovation Through Disruption and Digitalization
Source Author(s)/Editor(s): Erik Stavnsager Rasmussen (University of Southern Denmark, Denmark)and Nicolaj Hannesbo Petersen (UCL University College, Denmark)
DOI: 10.4018/978-1-6684-4895-3.ch015

Keywords: Business & Management / Business and Organizational Research / Business Science Reference / Entrepreneurship & Innovation

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Abstract

Business model innovation (BMI) is a powerful source of competitive advantage for firms in a dynamic world of increased digitalization. Despite the rise of BMI and the project-based firm as research fields, there is a profound need of unfolding the BMI in the context of the project-based firm. Theoretically, the study contributes with a new theoretical construct, orchestration of BMI, which here is defined as a series of organizational activities, which result in changes to the key elements of a firm's business model and/or the architecture linking these elements. Empirically, the study contributes with insight from a project-based firm in the engineering industry through qualitative analyses of 15 cases characterized by BMI. It is found that BMI in the project-based firm unfolds as iterative and network-centered processes led by entrepreneurial-driven project managers in the opportunistic pursuit of delivering value in innovative ways in concert with top and middle managers.

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Orchestrating Business Model Innovation: Insights From the Project-Based Firm

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