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Orchestrating Community Change through Music and Heritage: Soulsville USA
Abstract
This chapter will provide a case study reflection on the outcomes and lessons of a long-term community-university partnership that originated among a group of students exploring the relationship between creativity, culture, and community development in Memphis. A collaboratively-developed “Memphis Music Magnet” plan is being implemented in the Soulsville USA neighborhood to explore the regenerative potential of culture-led planning. The plan seeks to create neighborhood-level change by supporting musicians, celebrating the artistic heritage of the neighborhood, and creating new types of interaction and collaboration. This reflection will consider the missed opportunities and often-indirect relationship between positive impacts and preconceived intent.
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