Pancoe Method: A New Experience in Heritage Tourism Education

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Author(s): Maximiliano Emanuel Korstanje (University of Palermo, Argentina), Hugues Seraphin (The University of Winchester, UK)and Alejandra Zuccoli (University of Palermo, Argentina)
Copyright: 2023
Pages: 13
Source title: Combining Modern Communication Methods With Heritage Education
Source Author(s)/Editor(s): Lia Bassa (Budapest Metropolitan University, Hungary & Foundation for Information Society, Hungary)
DOI: 10.4018/978-1-6684-6217-1.ch013

Keywords: Communication Studies / Curriculum Development and Instructional Design / Education / Information Science Reference

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Abstract

The present case study is focusing on the power of pleasure (joy) as a strategy to better the standard education system in Argentina. Whilst pleasure was overlooked as an instrument to provide feedback to students, PANCOE (and the Laboratory of Joy) goes in the opposite direction. The Laboratory of Joy stimulates students´ skills and performance through the articulation of pleasurable experiences. The results notably evince how those students who participated in PANCOE are performing better than those who are not involved in the experiment. The endorphins liberated by positive interactive communication pave the ways for the rise of pleasurable experiences which contribute to better academic performances. As a promising method PANCOE was originally designed to support the learning process of foreign students when arriving in a new country. The main goal was to retain the student by reducing academic dropout; in other words, reducing the rate of students failing to get qualifications.

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