Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Participatory Communication and Digital Media in Africa: A New Paradigm

Participatory Communication and Digital Media in Africa: A New Paradigm
View Sample PDF
Author(s): Desmond Onyemechi Okocha (Bingham University, Nigeria)and Roxie Ojoma Ola-Akuma (Bingham University, Nigeria)
Copyright: 2022
Pages: 23
Source title: Handbook of Research on Connecting Philosophy, Media, and Development in Developing Countries
Source Author(s)/Editor(s): Desmond Onyemechi Okocha (Bingham University, Nigeria), Melchizedec J. Onobe (Bingham University, Nigeria)and Mirian Ngozi Alike (Nnamdi Azikiwe University, Nigeria)
DOI: 10.4018/978-1-6684-4107-7.ch011


View Participatory Communication and Digital Media in Africa: A New Paradigm on the publisher's website for pricing and purchasing information.


Digital media has had an unquestionable impact on participatory communication. The use of digital media has become a part of the community development framework for inclusive participation. Premised on the foregoing, this chapter sought to examine how digital media, an emerging development in Africa, has changed the status of participatory communication across the continent. Furthermore, it reviewed how this new phenomenon has paved the way for empowerment journalism and digital participation, thereby making participatory communication a community development tool in the 21st century that heightens collaborations. The study was anchored on theories of new media and development communication. The methodology employed a desk review. Findings showed that aside from vitalizing participatory communication for rural development, community journalists needed to be conscious that they create a new twist that clashes with what the mainstream media professionals do from a community's viewpoint, which can impede participation.

Related Content

Alice S. Etim, Wole Michael Olatokun. © 2024. 20 pages.
Lilian C. Mutalemwa. © 2024. 27 pages.
G. Nixon Samuel Vijayakumar, Vinay Kumar Domakonda, Shaik Farooq, B. Senthil Kumar, N. Pradeep, Sampath Boopathi. © 2024. 34 pages.
Elisha Mupaikwa, Kelvib Joseph Bwalya. © 2024. 35 pages.
Oluwatoyin Catherine Agbonifo, Samuel Ibukun Olotu, Toyosi Ayo Oluwatusin. © 2024. 22 pages.
James S. Etim. © 2024. 19 pages.
Vanessa Hiu Ying Chan, Dickson K. W. Chiu. © 2024. 24 pages.
Body Bottom