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Path-Deepening or Path-Creating Orientation?: Implications for New Product Development Performance in Chinese Manufacturing Firms
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Author(s): Ying Ying (Zhejiang University, China), Yang Liu (Zhejiang University, China)and Lu Jin (University of Hong Kong, Hong Kong)
Copyright: 2014
Pages: 17
Source title:
Quality Innovation: Knowledge, Theory, and Practices
Source Author(s)/Editor(s): Latif Al-Hakim (University of Southern Queensland, Australia)and Chen Jin (Zhejiang University, China)
DOI: 10.4018/978-1-4666-4769-5.ch023
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Abstract
This chapter aims to have a better understanding of the roles of strategic orientations in developing new products for quality innovation. First, the authors apply the path-deepening and path-creating orientation perspectives to clarify the key sub-dimensions of strategic orientation and outline their effects on firms’ new product development performance, respectively. Then, the chapter proposes the contingent effects of several factors from both environmental and organizational levels. Finally, based upon a sample of 392 manufacturing firms located in Zhejiang Province in China, the results support all the arguments.
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