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People Side-Up: A Case Study on TaskUs
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Author(s): Divya Juneja (Chandigarh University, India)and Sukhjeet Kaur Matharu (Prestige Institute of Management and Research, Indore, India)
Copyright: 2023
Pages: 10
Source title:
Cases on the Resurgence of Emerging Businesses
Source Author(s)/Editor(s): Shefali Saluja (Chitkara Business School, Chitkara University, India), Dhiresh Kulshrestha (Chitkara Business School, Chitkara University, India)and Sandhir Sharma (Chitkara Business School, Chitkara University, India)
DOI: 10.4018/978-1-6684-8488-3.ch003
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Abstract
The case is all about a company called TaskUs and how its founders have created a whole new setup for BPO organizations that is changing the rules of the game. With their innovative approaches, the founders Bryce Maddock and Jaspar Weir created a value centric work culture that includes striving for excellence, believing that teamwork makes dreams work, inspiring others by believing in yourself, working hard, and being ridiculous. With its beautiful, culture-driven ambience and amazing office aesthetics, the founders have redefined the BPO for the needs of 21st-century youth. The case highlights the journey of Bryce and Jaspar, elaborating on how these high school pals built an award-winning global organization with more than 20,000 employees across the world. It also underlines the role of work culture and people's focus in organization's success. The case can be used with undergraduate, graduate, and startup founders and HR managers to make them understand the concept of organizational culture, and how innovative thinking can change the entire phenomenon of outsourcing work.
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