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Perceived Risks With Technology Acceptance Model in Online Shopping

Perceived Risks With Technology Acceptance Model in Online Shopping
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Author(s): Kapil Sharma (Chandigarh University, India), Yogesh Kumar (Chandigarh University, India), Rajiv Khosla (DAV College, India)and Sanjay Taneja (Graphic Era University (Deemed), India)
Copyright: 2024
Pages: 16
Source title: Sustainable Investments in Green Finance
Source Author(s)/Editor(s): Sanjay Taneja (Graphic Era University (Deemed), India), Pawan Kumar (Chandigarh University, India), Simon Grima (Department of Insurance, Faculty of Economics Management and Accountancy, University of Malta, Msida, Malta & Faculty of Business, Management and Economics, University of Latvia, Riga, Latvia), Ercan Ozen (Usak University, Turkey)and Kiran Sood (Chitkara Business School, Chitkara University, India & Research Fellow at the Women Researchers Council (WRC) at Azerbaijan State University of Economics (UNEC), Azerbaijan)
DOI: 10.4018/979-8-3693-1388-6.ch005


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Based on technological acceptance models and perceived risks, this study examines and assesses the variables affecting customer intentions to make online transactions in Indian state Haryana. Three hundred-eight valid responses were obtained from the poll, which was performed online. The Smart PLS 3.0 application and structural equation modeling methods were used to examine the data. The results showed that perceived utility, danger, and simplicity of use all positively affected online purchase intentions. In contrast, perceived risk apprehensions have a detrimental impact on plans to make purchases online. The study focused on how online purchase intentions are impacted by perceived usability, perceived risk, along with perceived ease of use. Future research has to take other factors into account.

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