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Personalization Based on Semantic Web Technologies
Abstract
Personalization techniques provide optimized access to content and services, based on the preferences and the characteristics of each individual user. Nowadays many applications, either Web-based or not, call for personalized behavior. Obviously, such behavior leads to an increased demand for knowledge management, since personalization is based on user profiles, user preferences, usage policies, and other knowledge components. The main topic of this chapter is the investigation of how well Semantic Web technologies apply to personalized applications. Semantic Web is a relatively new platform for developing (distributed) knowledge-based applications that has gained great popularity in previous years. Hence, this chapter surveys the most prominent techniques for personalization in the context of the Semantic Web. It discusses and compares different approaches to architectural and engineering techniques and other issues relevant to this hot topic. The chapter provides foundational knowledge on this topic, as well as discussion on some key implementation issues.
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