The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Pharma in the Web: Evaluation and Benchmarking of Pharmaceutical Companies’ Websites in Greece
Abstract
In the context of intensified business competition and globalization of markets, the strategic use of the Internet in e-commerce can provide a business advantage. The research scope was the evaluation and benchmarking of pharmaceutical companies’ Websites in Greece, in order to draw conclusions about the level of Information and Communication Technologies (ICT) use and specifically the ways they become active in e-business. For the evaluation of the Websites, the authors used scientifically acceptable criteria suited to the business sector of our research. From the survey, it was unveiled that pharmaceutical companies operating in Greece have a rather limited Web presence. Specifically, out of the 112 pharmaceutical companies, only 60 have developed their own Website with the multinationals to be more active. In addition, the majority of the pharmaceutical companies’ Websites provide business information but limited additional information and interactive features to potential users. In conclusion, the pharmaceutical industry in Greece must undergo critical steps to further obtain an anthropocentric approach that the global pharmaceuticals sector has already begun to adopt.
Related Content
|
Dina Darwish.
© 2024.
28 pages.
|
|
Dina Darwish.
© 2024.
28 pages.
|
|
Muhammad Ahmed, Adnan Ahmad, Furkh Zeshan, Hamid Turab.
© 2024.
33 pages.
|
|
Pankaj Bhambri.
© 2024.
17 pages.
|
|
Kaushikkumar Patel.
© 2024.
20 pages.
|
|
Vijaya Kittu Manda, Arnold Mashud Abukari, Vivek Gupta, Madavarapu Jhansi Bharathi.
© 2024.
24 pages.
|
|
Pankaj Bhambri.
© 2024.
17 pages.
|
|
|