The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Political Campaign Communication in the Information Age: Some Difficulties With Basic Concepts
Abstract
According to scholars, the use of mediatization could be understood as communicative representation of politicians. From this perspective, the concept of mediatization in politics is not an automatism, it is a functional principle of media, more preferably the social media. To understand this activity of politicians on social media, the online attributes of broadcasting media could be conceptualized as self-mediatization of politics. The chapter will look through some of the most used concepts in political communication that aim to interpret the communicative nature of politicians in online campaigns. The used communication techniques on social media set the focus of analysis on the insufficiency of above-mentioned concepts). Besides presenting the main difficulties of basic concepts, this chapter aims to introduce the phenomenon of attention-based politics as a possible solution to research on political campaign communication in information era.
Related Content
|
Nitesh Behare, Rashmi D. Mahajan, Meenakshi Singh, Vishwanathan Iyer, Ushmita Gupta, Pritesh P. Somani.
© 2024.
36 pages.
|
|
Shikha Mittal.
© 2024.
21 pages.
|
|
Albérico Travassos Rosário.
© 2024.
31 pages.
|
|
Carla Sofia Ribeiro Murteira, Ana Cristina Antunes.
© 2024.
23 pages.
|
|
Mario Sierra Martin, Alvaro Díaz Casquero, Marina Sánchez Pérez, Bárbara Rando Rodríguez.
© 2024.
17 pages.
|
|
Poornima Nair, Sunita Kumar.
© 2024.
18 pages.
|
|
Neli Maria Mengalli, Antonio Aparecido Carvalho.
© 2024.
16 pages.
|
|
|