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Political Campaigning by Super PACs in the Computer Age
Abstract
Video communication during political campaigns is undertaken on television and on the internet. The landscape of videos on television is familiar to all – a sprawling field of brief ads. The differences between television and the Internet mean that different sources of video communication might be favored depending on the medium. In this chapter, the sources of the most popular videos in contemporary political campaigns on the internet will be examined. Specifically, the study examines the sources of the most visible campaign videos on YouTube during the 2018 Senate elections in the United States. Special attention is paid to the relative prominence of Super PACs as a source of campaign videos.
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