IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Political Consumerism and Social Networking Usage: A Case Study

Political Consumerism and Social Networking Usage: A Case Study
View Sample PDF
Author(s): Ozlen Ozgen (Atilim University, Turkey), Veysel Karani Sukuroglu (Kastamonu University, Turkey) and Basak Akar (Ankara University, Turkey)
Copyright: 2021
Pages: 21
Source title: Handbook of Research on New Media Applications in Public Relations and Advertising
Source Author(s)/Editor(s): Elif Esiyok (Atilim University, Turkey)
DOI: 10.4018/978-1-7998-3201-0.ch020

Purchase

View Political Consumerism and Social Networking Usage: A Case Study on the publisher's website for pricing and purchasing information.

Abstract

The main purpose of the study is to reveal the relations between the internet and social media usage and the basic motives behind the actions and engagements of political consumers departing from the thoughts and individual experiences of scholars. Therefore, the study first draws a framework of the political consumer, political consumerism, and the effects of political consumerism. Then it investigates the link between the internet and social media use and the aforementioned concepts. In other words, the purpose of the study is to analyze the extent to which internet and social media use and increase the likelihood of engaging in political consumerism through the method of a case study. As a method of sampling, quota sampling method was chosen. The in-depth interviews were performed in a semi-structured form to maintain the coherence and details. The results of this study and similar studies are thought to be beneficial for improving the quality of life for consumers, corporations, and governments related to agenda setting and policy making.

Related Content

Joana Balça, Beatriz Casais. © 2021. 13 pages.
Hande Emin Benli. © 2021. 19 pages.
Erman Benli. © 2021. 13 pages.
Mikail Boz. © 2021. 16 pages.
S. S. M. Sadrul Huda, Afsana Akhtar, Md. Humayun Kabir, Omar Faruq. © 2021. 38 pages.
Derya Nacaroğlu. © 2021. 20 pages.
Pelin Ozgen, Amir Behrad Mahmoudian. © 2021. 12 pages.
Body Bottom