The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Portal Economics and Business Models
|
Author(s): Christoph Schlueter Langdon (USC Center for Telecom Management, USA)and Alexander Bau (NetGiro Systems A.B., Sweden)
Copyright: 2007
Pages: 5
Source title:
Encyclopedia of Portal Technologies and Applications
Source Author(s)/Editor(s): Arthur Tatnall (Victoria University, Australia)
DOI: 10.4018/978-1-59140-989-2.ch119
Purchase
|
Abstract
In late 2005, the market capitalization of Google was the envy of every major media and telecom company. More than any other Web portal, Google had succeeded in benefiting from the superior economics inherent in digital interactive channel systems. At the core of Web portal success is a set of economic mechanisms, including, but not limited to rooted in how structure and competition have evolved in digital channel systems, which is discussed based on organizational theory in a separate article titled “Digital Interactive Channel Systems and Portals: Structure and Economics.” One subcategory of transaction cost, lower search cost, has played a particularly important role in the success of portal business models.
Related Content
Jana Polgar.
© 2012.
6 pages.
|
Jun-Jang Jeng, Ajay Mohindra, Jeaha Yang, Henry Chang.
© 2012.
15 pages.
|
Jerh. O’Connor, Ronan Dalton, Don Naro.
© 2012.
15 pages.
|
Jana Polgar.
© 2012.
13 pages.
|
Tony Polgar.
© 2012.
13 pages.
|
Jana Polgar.
© 2012.
5 pages.
|
Andreas Prokoph.
© 2012.
19 pages.
|
|
|