IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Postmodern Discourse in Digital Advertising: A Study on “Deneysel Bankacilik” Advertising Series

Postmodern Discourse in Digital Advertising: A Study on “Deneysel Bankacilik” Advertising Series
View Sample PDF
Author(s): Mehmet Yakin (Istanbul Arel University, Turkey)
Copyright: 2021
Pages: 15
Source title: Handbook of Research on New Media Applications in Public Relations and Advertising
Source Author(s)/Editor(s): Elif Esiyok (Atilim University, Turkey)
DOI: 10.4018/978-1-7998-3201-0.ch011

Purchase

View Postmodern Discourse in Digital Advertising: A Study on “Deneysel Bankacilik” Advertising Series on the publisher's website for pricing and purchasing information.

Abstract

In the postmodern world, ads try to establish an emotional bond between the consumer and the storytelling instead of a classic “Buy it!” expression. One of the most used methods of storytelling in terms of advertising in social media is viral advertising. Viral advertising makes an effort to attract attention to the brand in social media, sometimes by showing the brand, sometimes with an implicit expression. In this study, the process of advertising taking place in the digitalized world and the transition from modern marketing to postmodern marketing will be examined. In the case of “Deneysel bankacılık,” the use of postmodern marketing in digital advertising will be evaluated.

Related Content

Joana Balça, Beatriz Casais. © 2021. 13 pages.
Hande Emin Benli. © 2021. 19 pages.
Erman Benli. © 2021. 13 pages.
Mikail Boz. © 2021. 16 pages.
S. S. M. Sadrul Huda, Afsana Akhtar, Md. Humayun Kabir, Omar Faruq. © 2021. 38 pages.
Derya Nacaroğlu. © 2021. 20 pages.
Pelin Ozgen, Amir Behrad Mahmoudian. © 2021. 12 pages.
Body Bottom