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Potential Mediations of Hashtags Within Transmedia Journalism
Abstract
In the last few years, sociopolitical events have been marked by the presence of hashtags on social networks, creating a direct dialogue with street protests. This chapter aims to investigate how media activism movements appropriate hashtags to expand the narrative through social engagement. In this sense, hashtags appear as signic processes that perform a mediating function. They articulate common positioning that creates hybrid and transmedia storytelling using online and offline dynamics. From the theoretical-methodological support of semiotics by Charles Sanders Peirce and the principles of transmedia, this study analyzes the news production by the Brazilian media activism group MÃdia Ninja [Ninja Media]. The results point to a transmedia journalism anchored to the social use of hashtags by the association of new signs to semiosis, generating provisional action habits from collateral experience.
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