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Practice of Green Marketıng Activities in the Organic Agricultural Sector in Turkey

Practice of Green Marketıng Activities in the Organic Agricultural Sector in Turkey
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Author(s): Veysel Asoğlu (Harran Unıversıty, Turkey) and Halil İbrahim Şengün (Dicle University, Turkey)
Copyright: 2020
Pages: 21
Source title: Environmental and Agricultural Informatics: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-9621-9.ch002

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Abstract

Requests and needs are not static in a growing and changing world. On the contrary, they can develop and change with the effect of both environmental and internal factors. Green marketing is the request of social civilization. One of the effects of this growing interest in environmental markets in Turkey and the rest of the world can be seen in the move towards organic agriculture. The main purposes of this study are to define organic agriculture as described by environmental marketers and as practised in the agricultural sector, and to explore the current condition of organic agriculture in Turkey and the rest of the world. Subsequently, organic agriculture and the main problems in its related sectors will be discussed and suggestions for solutions will be given. Suggestions will be given that include political, as well as research and development and training programs that are related to improving organic agriculture and increasing organic exports.

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