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Pre-, During-, and Post-COVID-19 Era in Retailing: Multi-Channel and Omni-Channel Retailing
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Author(s): Ulun Akturan (Galatasaray University, Turkey), Dilara Erşen (Yeditepe University, Turkey)and Fatoş Bilgin (Galatasaray University, Turkey)
Copyright: 2022
Pages: 23
Source title:
Handbook of Research on Interdisciplinary Perspectives on the Threats and Impacts of Pandemics
Source Author(s)/Editor(s): Şahver Omeraki Çekirdekci (Haliç University, Turkey), Özlem İngün Karkış (Doğuş University, Turkey)and Suna Gönültaş (Doğuş University, Turkey)
DOI: 10.4018/978-1-7998-8674-7.ch001
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Abstract
The COVID-19 pandemic started as a health crisis; however, it dramatically generated social, economic, and behavioral changes. The transformations in business environment, shopping, and consumption behaviors are believed to be long-lasting after the pandemic era. Therefore, COVID-19 is a disruptive force. In this chapter, the authors analyzed the effects of COVID-19 on retailing industry as a result of changes in shopping behaviors. They discussed the evolution of multi-channel and omni-channel retailers, and they highlighted the changes in shopping behaviors due to COVID-19 on the basis of secondary data. Then they preceded a qualitative research and collected data via semi-structured in-depth interviews. They reported their findings in the last section of the chapter.
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