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Presidential Rhetoric and News Rhetoric

Presidential Rhetoric and News Rhetoric

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Author(s): Ying Roselyn Du (Hong Kong Baptist University, Hong Kong)
Copyright: 2014
Pages: 13
Source title: Communication and Language Analysis in the Public Sphere
Source Author(s)/Editor(s): Roderick P. Hart (University of Texas - Austin, USA)
DOI: 10.4018/978-1-4666-5003-9.ch015

Keywords: Communications Theory / Information Science Reference / Literacy and Language Studies / Media & Communications

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Abstract

This study examines the role of U.S. presidents as a news source in the media agenda shaping process. DICTION text-analysis software was used to analyze transcripts of U.S. presidents’ state of the union addresses and related news coverage from 1981 to 2007. DICTION software calculated scores for five major dimensions of content in the addresses and related news stories. Results revealed that the addresses and related news coverage contained dissimilar rhetoric, suggesting that, overall, the presidents had little influence on independent media outlets in that regard.

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