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Profit Expansion Method by Standard as an Outbound Open Innovation
Abstract
Among open innovations, standardization activities that do not cause some souse of profits, such as issuing standard essential patents for standardized technologies, can be said to be offering-type outbound open innovations. Technology providers require a careful strategy to make a profit from standardization activities. The core of this is to determine in what state the technology in the target product itself will be kept, which is the technology control strategy. What is particularly important is to determine what information will be proactively disclosed based on the theory, utility, and implementation of the technology, and what information will be kept secret. In this chapter, the author examines several cases of standardization and, by focusing on those that earned profits, presents technology management strategies that generate profits using standardization.
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