Public Awareness and Intention in Organ Donation Through Mobile Applications: A Perspective From Malaysia

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Author(s): Siti Intan Nurdiana Wong Abdullah (Universiti Kebangsaan Malaysia, Malaysia), Phuah Kit Teng (Tunku Abdul Rahman University of Management and Technology, Malaysia)and Bernard Lim Jit Heng (INTI International College, Subang, Malaysia)
Copyright: 2023
Pages: 21
Source title: Integrating Digital Health Strategies for Effective Administration
Source Author(s)/Editor(s): Ahmed Chemseddine Bouarar (University of Medea, Algeria), Kamel Mouloudj (University of Medea, Algeria)and Dachel Martínez Asanza (University of Medical Sciences of Havana, Cuba)
DOI: 10.4018/978-1-6684-8337-4.ch009

Keywords: Business Science Reference / Health Information Systems / Healthcare Administration / Medicine & Healthcare

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Abstract

In response to combatting COVID-19 and to ease the traceability of immunization, the Mysejahtera mobile application has been rolled out nationwide in Malaysia by the Ministry of Health. However, the usage of this application in public health has been decreasing as the pandemic situation becomes more manageable. Subsequently, new features including the pledge for organ donation have been introduced. Yet, the number of organ donors remain low. In supporting the growth of digital health, this study aims to determine the factors contributing to the awareness, attitude, and intention of Malaysians to register as organ donors in this application. A quantitative approach is applied, whereby purpose sampling is used. The sample size taken is 400 respondents, and structural equation modelling (SEM) method is utilised to validate the model. This study shed light on the public's awareness and their willingness to use mobile app for organ donation purposes. The result is expected to assist policymakers in developing effective strategies and to successfully manage organ donation in Mysejahtera.

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