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Putting Me in Media: Communicating and Creating Screen Media with a Purpose
Abstract
Like learning to read or write, or acquiring the fundamentals of mathematics, screen media literacy is rapidly becoming an essential life skill. This dominant and expansive interface for contact, culture, and commerce has become the way we communicate now. Given the power and reach of the screen, it seems essential that as with any other fundamental skill, we must begin to understand and create within this medium in a more foundational, intentional way. But the language of the screen is complicated, rapidly becoming almost as multidimensional and multifaceted as the number of users it encompasses. Additionally, given its reliance on technology, it is an ever-changing landscape fraught with the challenges of chasing the elusive cutting edge. This chapter looks at a more back to basics approach to screen media literacy by offering instruction in what screen media really is and how to create it in a more foundational and transferable fashion. Using simple, accessible technology, people become more screen literate and the creation process enables deeper, more authentic learning, with the credence and accountability of a potentially world wide audience. Focusing on an integral part of a process developed by the Rosebud Institute – an organization committed to making screen media literacy more broadly understood and accessible – this step-by-step, integrated method delivers a new understanding of media literacy. Using simple, accessible technology, participants create dynamic, original ePortfolio websites themselves and distribute their work to an ever-expanding audience. Developed along with Rosebud's founder and director, Paul Chilsen, the process encourages individuals to find their own voice and embrace the me in media, moving us towards a future where people will instantly capture, identifiably own, intelligently store, and instinctively know what to do with their digital assets, allowing us all to communicate more effectively and thrive in a media-saturated world.
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