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Radio-Frequency Identification and Human Tagging: Newer Coercions

Radio-Frequency Identification and Human Tagging: Newer Coercions
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Author(s): Nada K. Kakabadse (The University of Northampton, UK), Alexander Kouzmin (Southern Cross University and University of South Australia, Australia)and Andrew Kakabadse (Cranfield University, UK)
Copyright: 2012
Pages: 18
Source title: E-Politics and Organizational Implications of the Internet: Power, Influence, and Social Change
Source Author(s)/Editor(s): Celia Romm Livermore (Wayne State University, USA)
DOI: 10.4018/978-1-4666-0966-2.ch001

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Abstract

Technological innovation continually shifts boundaries of possibilities and at the same time challenges ethical dimensions. Radio Frequency Identification (RFID) technology challenges both what is possible and what is ethical. On this basis, this paper incorporates an analysis of RFID development and provides penetrating insight concerning the ethical issues society faces and will face. Attention is given to the burgeoning and challenging field of human-centred RFID technology and its impact on the individual’s privacy, safety, civil liberty and on society in general. The paper briefly outlines the history of RFID and identifies three broad themes concerning the application of RFID tags for the purpose of human “branding”. In particular, the social rights impact of implants in humans, the potential and actual damage of implants to the physical health of the person, and the ownership, use and miss-use of information collected through implant technology, act as the central themes. In conclusion, the authors identify the critical areas surrounding human branding that require research and public deliberation.

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