Radio for Social Development

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Author(s): Patrick Craddock (Multimedia and Distance Education, New Zealand)and Peggy Duncan (Health and Social Research Consultant, New Zealand)
Copyright: 2005
Pages: 5
Source title: Encyclopedia of Developing Regional Communities with Information and Communication Technology
Source Author(s)/Editor(s): Stewart Marshall (The University of the West Indies, Barbados), Wal Taylor (Cape Peninsula University of Technology, South Africa)and Xinghuo Yu (Royal Melbourne Institute of Technology, Australia)
DOI: 10.4018/978-1-59140-575-7.ch106

Keywords: Global Information Technology / Government & Law / Information Science Reference / Urban & Regional Development

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Abstract

“Tell me a story” is an established educational technique. “Tell me a story” using radio is an application of this technique, but instead of having one or several listeners, it is possible to reach thousands or millions of people throughout both urban and rural areas. The Archers, was a British radio drama serial that started its life with educational objectives and has been broadcasting for decades to a large dedicated audience of millions (Gallagher, 1975). This article will describe how a radio drama education project expanded into small local communities, each with its own community radio station, and how the actors in the radio drama addressed specific health issues of a particular area through the use of live performances.

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