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Reaching the New Tourist Through Creativity: Sustainable Development Challenges in Croatian Coastal Towns
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Author(s): Christian Stipanović (University of Rijeka, Croatia), Elena Rudan (Faculty of Tourism and Hospitality Management, University of Rijeka, Croatia)and Vedran Zubović (Faculty of Tourism and Hospitality Management, University of Rijeka, Croatia)
Copyright: 2022
Pages: 15
Source title:
New Governance and Management in Touristic Destinations
Source Author(s)/Editor(s): Marco Valeri (Niccolò Cusano University, Italy)
DOI: 10.4018/978-1-6684-3889-3.ch014
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Abstract
In today's modern world, creative expression is opening up new dimensions of business and new opportunities for economic development. One field of economic activities in which this is evident is tourism. Creativity in tourist destinations can be viewed in different ways, for example, through creative action (undertaken by destination management, residents, entrepreneurs, and tourists) and through creative spaces and creative events. Creativity plays a vital role in all elements involved in the creation of a destination's offering, regardless of which form of tourism is the focus of development efforts. Given the growing role of self-actualisation of individuals in society and the displaying of social status, creativity has in the past 20 years begun to positively impact on economy activities taking place in tourist destinations. Creativity is especially important in developing cultural tourism in all its sub-types, where it is seen as a means of animating and adding value to cultural heritage locations.
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