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Reclaiming the Soul of the University in an Agile Corporate World

Reclaiming the Soul of the University in an Agile Corporate World
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Author(s): Christopher Michael Branson (Australian Catholic University, Australia)and Maureen J. Marra (inLeadership Consultancy, New Zealand)
Copyright: 2022
Pages: 15
Source title: Leadership and Management Strategies for Creating Agile Universities
Source Author(s)/Editor(s): Thomas M. Connolly (DS Partnership, UK)and Stephen Farrier (Independent Researcher, UK)
DOI: 10.4018/978-1-7998-8213-8.ch008

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Abstract

In today's agile corporate world, the expectation is that the university will be able to rapidly adapt and evolve in response to its ever-changing global, educational, economic, social, political, and technical environments. But, at what cost? This chapter argues that many of our universities have lost their soul in their race to become agile because their focus has shifted away from fully achieving their core purpose—the creation and the dissemination of knowledge—to production-line teaching and learning and income-based research. There is now universal apprehension arising from the belief that university leaders are more concerned with income and budgets than knowledge and people. In response, this chapter argues for a radically new understanding of what constitutes truly effective university leadership which is readily able to create an agile university culture while simultaneously ensuring it sustains its commitment to its core purpose.

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