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Recursive Inter-Ethnic Violence and the Failure of Development Communication in Africa
Abstract
This chapter traces the evolution of development communication and examines how it has helped or hindered peaceful coexistence in Africa. Starting with the dominant paradigm of the 1950s and 1960s, it explains the critical and dependency model of the 1970s as well as the participatory paradigm of the 1980s before concluding with the most recent iteration which is the social entrepreneurship model of McAnany (2012). These provide a backdrop for examining the place of communication in the recent developments in the six African countries which are among the 10 fastest growing economies of the world today. The final picture to emerge is one that underlines the importance of strategic communication in planned social change, especially in promoting peace and curbing inter-ethnic violence.
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