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Retail and Internet of Things: A Digital Transformation
Abstract
The Indian retail sector is transforming rapidly propelled by rising household income, technology advancements, e-commerce, and increased expectations. Radical changes are evident in the retail landscape with the advent of the internet. New innovative technologies are being used by the retailers in order to provide seamless and unique shopping experience to the customer. Internet of things is one of the technologies creating competitive advantage in the world of retailing, and now smart retailing is in trend to cater to enhanced customer expectations. This study aims to understand concept and explain applications of internet of things in retailing and also discusses IoT as an opportunity for retailers, companies using IoT technology, and obstacles in adopting IoT especially in the retail sector.
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