Rethinking the Shift in Communication Dynamics Post Pandemic

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Author(s): Arzu Kizbaz (Istinye University, Turkey)
Copyright: 2024
Pages: 15
Source title: Transformed Communication Codes in the Mediated World: A Contemporary Perspective
Source Author(s)/Editor(s): Hasan Gürkan (Girona University, Spain)and Aybike Serttaş (Istinye University, Turkey)
DOI: 10.4018/979-8-3693-0896-7.ch019

Keywords: Digital Communications / Information Science Reference / Mass Communications / Media & Communications

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Abstract

German philosopher Goethe expressed, “Emotions unite people, while ideas separate them,” emphasizing the essential role of emotions in effective communication. The era of the pandemic, which mandated social isolation, underscored the inherent human need for face-to-face interaction. The surge in social media usage post-pandemic and the rapid integration into the digital age have resulted in a decline in face-to-face communication, leading to reduced interaction among individuals. This study seeks to investigate the evolving dynamics of communication in Generation Y, characterized by an increasing social media usage rate, and Generation Z, which is distancing itself from heavy social media usage post-pandemic. Through in-depth interviews, the research will scrutinize how these generations have adjusted their communication patterns within the realm of interpersonal communication giving particular attention to aspects such as listening, empathy, feedback, effective speaking, and appreciation.

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Rethinking the Shift in Communication Dynamics Post Pandemic

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