The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Revolutionizing Healthcare: A Marketing Approach to Digital Twin Technology
|
|
Author(s): Areesha Fatima (University of Johannesburg, South Africa), Kishor Kumar Reddy C. (Stanley College of Engineering and Technology for Women, India)and Thandiwe Sithole (University of Johannesburg, South Africa)
Copyright: 2024
Pages: 18
Source title:
Exploring the Advancements and Future Directions of Digital Twins in Healthcare 6.0
Source Author(s)/Editor(s): Archi Dubey (The ICFAI University, India), C. Kishor Kumar Reddy (Stanley College of Engineering and Technology for Women, India), Srinath Doss (Botho University, Botswana)and Marlia Mohd Hanafiah (Universiti Kebangsaan Malaysia, Malaysia)
DOI: 10.4018/979-8-3693-5893-1.ch007
Purchase
|
Abstract
Digital twin technology has emerged as a transformative force for healthcare in an age marked by technological progress. Various marketing strategies aimed at bringing digital twin technologies to the healthcare sector are explored in this chapter. Digital twins is a virtual model of a physical real-world product. Digital twins offer a revolutionary approach to the delivery of healthcare, enabling personalized treatment, predictive analysis, and remote monitoring. By analyzing market dynamics, defining target audiences, and creating value propositions, healthcare organizations can effectively support the benefits of digital twining. The research provides concrete steps to promote the effective use of digital twin technologies. The strategies for content marketing, social media engagement, and SEO alongside the importance of email marketing campaigns are highlighted. In addition, the importance of consumer success stories, regulatory compliance, and data-based measurements to ensure that marketing efforts are successful is emphasized.
Related Content
|
Hirak Mondal, Saima Siddika, Anindya Nag, Riya Sil.
© 2024.
23 pages.
|
|
Yamijala Suryanarayana Murthy, Balijepalli Srinivasa Ravi Chandra, Marusani Govardhan Reddy, Areena Mahek.
© 2024.
24 pages.
|
|
Christina Joseph Jyothula, Kishor Kumar Reddy C., Thandiwe Sithole.
© 2024.
21 pages.
|
|
Lingala Thirupathi, Ettireddy SrihaReddy, J. V. P. Udaya Deepika.
© 2024.
17 pages.
|
|
Sanchita Ghosh, Saptarshi Kumar Sarkar, Bitan Roy, Sreelekha Paul.
© 2024.
19 pages.
|
|
Aswathy Sathish, Abhishek Ranjan, Areena Mahek.
© 2024.
22 pages.
|
|
Areesha Fatima, Kishor Kumar Reddy C., Thandiwe Sithole.
© 2024.
18 pages.
|
|
|