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Rewarding Work, Representing Work: The Serious Side of Entertainment in Globalised Award Shows
Abstract
Award shows are spectacular forms of entertainment that continue to proliferate around the world. This chapter closely examines award broadcasts and their features, especially their televisual production dynamics, and critically interrogates the positive, exciting, popular image of this celebratory form of entertainment. It also considers the differences between globalised and glocalised award telecasts. The chapter argues that these shows provide audiences with representations of work that reflect and endorse values related to work in capitalist societies. In particular, it claims, the shows convey the values of the Protestant work ethic, such as industriousness, diligence, and success. A case study of the Golden Globe Awards and international MTV Awards is used to confirm this argument.
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