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The Rise and Fall of a Dot-Com: Lessons Learned from Living Co

The Rise and Fall of a Dot-Com: Lessons Learned from Living Co

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Author(s): Judy E. Scott (University of Colorado at Denver, USA)
Copyright: 2006
Pages: 19
Source title: Cases on the Human Side of Information Technology
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59904-405-7.ch005

Keywords: Human Aspects of Technology / Information Science Reference / Social Sciences & Humanities

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Abstract

This case study describes the rise and fall of a dot-com in the U.S. furniture industry. Despite its highly trafficked innovative website and deployment of sophisticated technology, it ran into problems coping with overspending, integrating its technology with its subsidiary, suppliers who were wary of channel conflict and customers who were slow to adopt to buying furniture online.

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