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Risk Management Strategies and Management Implication of Cultural Difference for a P2P Virtual Enterprise
Abstract
This chapter examines and compares closely two virtual travel enterprises, Couchsurfing.org (CS, USA) and Gilbut.net (Gilbut, Korea). These platforms allow people to offer free travel resources including information, accommodation and transportation. Both organizations have become a mission driven enterprises similar to a not for profit model, and are run without receiving any advertising funds from the private sector. Their different cultural orientation provides interesting insights that emphasize same core strategies to create a critical mass of highly motivated contributors. At the same time, cultural differences suggest that technical features and core designs should be customized according to the cultural preferences such as the degree of individual visibilities and strong/weak group identity. Comparison of both networks provides an invaluable insight to understand how critical it is to set up strategic online features in order to promote reciprocity and a certain degree of anonymity.
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