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Risk Perceptions of International Female Tourists in India
Abstract
In tourism industry perceptions are major influencing factors of visiting a destination. Tourism products cannot be pre tested prior to purchase. Therefore tourists rely a lot on perceptions and images of a destination. India is generally known for its myriad of culture, spirituality, climate and diversity. Image of India has suffered a tremendous jolt overseas after a few incidents of rapes and crimes have surfaced against women. Keeping this in mind this paper is an attempt to find out the risk perceptions of foreign women travelers to India and whether they consider India a safe destination for women. They were administered questionnaires taking the parameters that Gunn, 1972 had introduced. A sample of 100 international women tourists was selected randomly and on judgement basis. General perception of women tourists about India on safety and security of women was not positive. It was concluded through the survey that though women travelers had security and safety issues in India yet they found the country worth visiting again.
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