The Role of the Internet in the Decline and Future of Regional Newspapers

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Author(s): Gary Graham (University of Manchester, UK)
Copyright: 2011
Pages: 12
Source title: Digital Product Management, Technology and Practice: Interdisciplinary Perspectives
Source Author(s)/Editor(s): Troy J. Strader (Drake University, USA)
DOI: 10.4018/978-1-61692-877-3.ch009

Keywords: Business & Management / Business Science Reference / E-Business

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Abstract

Digital technology has had a significant impact on the newspaper industry in many different areas of the world. The Internet and digital content technologies enable online newspapers to reach a wide audience and to reduce many of the costs associated with print newspapers, but there have also been some negative impacts including a loss of readers and advertising revenue for traditional printed newspapers. In this chapter, focus groups and interviews are used to investigate the following issues: (1) the role of the Internet in the decline of the social/business influence of regional newspapers, and (2) the impact of developments such as Web 2.0 on the future of regional news supply. The chapter concludes with a discussion of managerial implications for the future.

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