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Role of Emerging Technologies in Smart Marketing and Smart Business for Modern Society
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Author(s): Senthil Kumar Arumugam (Department of Professional Studies, Christ University, Bangalore, India), K. R. Pundareeka Vittala (Faculty of Management, CMS Business School Jain University, Bengaluru, India), Smita Manohar Gaikwad (CMS Business School, Jain University, Bangalore, India)and Amit Kumar Tyagi (National Institute of Fashion Technology, New Delhi, India)
Copyright: 2024
Pages: 17
Source title:
Enhancing Medical Imaging with Emerging Technologies
Source Author(s)/Editor(s): Avinash Kumar Sharma (Sharda University, India), Nitin Chanderwal (University of Cincinnati, USA), Shobhit Tyagi (Sharda University, India), Prashant Upadhyay (Sharda University, India)and Amit Kumar Tyagi (National Institute of Fashion Technology, New Delhi, India)
DOI: 10.4018/979-8-3693-5261-8.ch019
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Abstract
In the digital age, the fusion of emerging technologies with marketing and business strategies has become imperative for staying competitive and meeting evolving consumer demands. This chapter explores the pivotal role of emerging technologies in facilitating smart marketing and business practices in modern society. Through a comprehensive review of literature and case studies, this chapter examines the impact of technologies such as artificial intelligence (AI), machine learning (ML), big data analytics, internet of things (IoT), augmented reality (AR), and blockchain on reshaping marketing and business landscapes. The integration of AI and ML algorithms enables predictive analytics, personalized marketing, and enhanced customer experience through precise targeting and recommendation systems. Big data analytics empowers businesses to derive actionable insights from vast datasets, enabling data-driven decision-making and dynamic market segmentation.
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