Role of Social Media in Tourism

View Sample PDF

Author(s): Vipin K. Nadda (University of Sunderland – London, UK), Sumesh Singh Dadwal (Glyndwr University, UK), Dirisa Mulindwa (University of Sunderland, UK)and Rubina Moniz Vieira (St. Mary's University, London, UK)
Copyright: 2015
Pages: 21
Source title: Handbook of Research on Global Hospitality and Tourism Management
Source Author(s)/Editor(s): Angelo A. Camillo (Sonoma State University, USA)
DOI: 10.4018/978-1-4666-8606-9.ch009

Keywords: Business & Management / Business Science Reference / Hospitality, Travel & Tourism Management / Hospitality, Travel, and Tourism Management

Purchase

View on the publisher's website for pricing and purchasing information.

Abstract

Revolutionary development in field of communication and information technology have globally opened new avenue of marketing tourism and hospitality products. Major shift in web usage happened when Napster in 1999 released peer-to-peer share media and then with pioneer social networking websites named ‘Six Degrees'. This kind of interactive social web was named as ‘Web 2.0'. It would create openness, community and interaction. Web2. is also known as Social media base. Social media is incudes “all the different kinds of content that form social networks: posts on blogs or forums, photos, audio, videos, links, profiles on social networking web sites, status updates and more”. It allows people to create; upload post and share content easily and share globally. Social media allows the creation and exchange of user-generated content and experiences online. Thus, social media is any kind of information we share with our social network, using social networking web sites and services.

The IRMA Community

Research IRM

Role of Social Media in Tourism

Purchase

Abstract

Related Content

IRMA Sponsors