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Role of Stakeholders and Perceived Destination Competitiveness Towards Ethnic Enclave Destination Management: An Overview of “Little India” in Malaysia
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Author(s): Munieleswar Raju (Taylor's University, Malaysia)and Puvaneswaran Kunasekaran (Taylor's University, Malaysia)
Copyright: 2022
Pages: 19
Source title:
New Governance and Management in Touristic Destinations
Source Author(s)/Editor(s): Marco Valeri (Niccolò Cusano University, Italy)
DOI: 10.4018/978-1-6684-3889-3.ch011
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Abstract
The focus of this research is on the role of stakeholders and perceived destination competitiveness in ethnic enclave destination management. Ethnic enclave destination is one of the unique tourism products in terms of art, culture, heritage, and lifestyle. In Malaysia, Little India, Brickfields is one of the popular Indian enclave destinations significantly contributing to the development of tourism in Malaysia. The perceived destination competitiveness determines the destination attributes, and the destination management is ensured by the stakeholders. However, there are just a few pieces of research that look at the relationship between perceived destination competitiveness and destination management. As a result, this study used an integrated model of TDC to examine the mix of stakeholders and perceived destination competitiveness in Little India, Brickfields. This study will have a significant impact on ethnic enclave destination management by identifying stakeholders and their roles in boosting destination competitiveness at the destination of concern.
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