Running Successful Crowdfunding Campaigns for Non-Profits

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Author(s): Amir Manzoor (Bahria University, Pakistan)
Copyright: 2017
Pages: 14
Source title: Handbook of Research on Emerging Business Models and Managerial Strategies in the Nonprofit Sector
Source Author(s)/Editor(s): Lindy Lou West (Griffith University, Australia)and Andrew Worthington (Griffith University, Australia)
DOI: 10.4018/978-1-5225-2537-0.ch005

Keywords: Business Science Reference / Government & Law / Public & Sector Management / Public and Sector Management

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Abstract

Crowdfunding is a method to raise revenue and funding from a large number of people. First used by entrepreneurs as a way to attract small-sized investments to for-profit ventures, the crowdfunding platform has grown substantially over the last five years. Today, a valuable mechanism for fundraising for not for profit organisations, the crowdfunding platform is projected to realise nearly a US$100 billion by 2025. Non-profit leaders, employees and volunteers can benefit by successful crowdfunding campaigns as a means to raise revenue.

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