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School Principals' Communication and Co-Operation Assessment: The Croatian Experience
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Author(s): Ina Reić Ercegovac (University of Split, Croatia), Nikša Alfirević (University of Split, Croatia) and Morana Koludrović (University of Split, Croatia)
Copyright: 2017
Pages: 22
Source title:
Handbook of Research on Managerial Solutions in Non-Profit Organizations
Source Author(s)/Editor(s): Vojko Potocan (University of Maribor, Slovenia), Mustafa C. Ünğan (Sakarya University, Turkey) and Zlatko Nedelko (University of Maribor, Slovenia)
DOI: 10.4018/978-1-5225-0731-4.ch013
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Abstract
This chapter is conceptualized in terms of managerial behaviour in non-profit/public environments, which is often characterized by the socially constructed notion of organizational efficiency. This entails that the favourable external stakeholders' interpretations of the principals' activities should be ensured and associated with the usage of practices, perceived as ‘contemporary' and ‘efficient'. There is no clear answer to the research question, if principals in EU, as managers of public/non-profit schools, adapt their behaviour in a similar manner. The empirical research is based on a survey of school principals, conducted in Croatian primary schools, as a first step toward developing a measure of school principals' communication and co-operation practices, demonstrating their orientation toward both internal and external stakeholders in the school environment.
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