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Service Providers' Perspective about Destination Based Web-Marketing: An Empirical Investigation
Abstract
Web marketing is a new way of performing the task of marketing, and electronic services have already changed whole industries, such as banking, health, education, etc., by streamlining the business and service processes. The tourism industry is no exception to this change; the information and communication technology in the tourism sector is of special significance. With this backdrop, the present chapter aims to study the role of destination based tourism websites in promoting Jammu as a destination by various service providers (Hotels, Travel Agencies, and Airlines). The findings of the study suggest that while the websites are scoring above-average values on the all the five factors under study (Functionality, Convenience, Website Layout, Convenience and Content) their performance can still be improved. The service providers who use these websites, are completely satisfied with the speed of information downloads, transaction processing speed, website designs, logical organization of the website, etc.
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