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Shared Values in Social Media and Comics Scan Communities as New Belonging-Marks

Shared Values in Social Media and Comics Scan Communities as New Belonging-Marks
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Author(s): Alexandre Honório da Silva (Universidade Federal de Pernambuco (PPGCOM/UFPE), Brazil)
Copyright: 2014
Pages: 20
Source title: Handbook of Research on the Impact of Culture and Society on the Entertainment Industry
Source Author(s)/Editor(s): R. Gulay Ozturk (İstanbul Commerce University, Turkey)
DOI: 10.4018/978-1-4666-6190-5.ch030

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Abstract

This chapter is part of a doctoral study that is currently underway in Brazil and suggests that different interaction environments shares common symbolic-interactive elements. This idea is ruled by three argumentative horizons: the idea of hypermodernity, proposed by Gilles Lipovetsky, the perspective of Networked Individuality, as suggested by the researchers Lee Rainie and Barry Wellman, and the hypermediation concept, as proposed by Carlos Scolari. The central core of this research refers to a kind of belonging-values shared by individuals and how they articulate them through their symbolic mediatiated-interactive sphere. The chapter establishes an approach between the Internet communities of comics digital preservation in Brazil and the interactive production of meanings through it, indicating there could exist some common meta-signs to the developed and interactional-creative core in these different hypermedia production/reproduction environments processes, and the chapter suggests that any analysis needs to consider these values/marks.

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