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Simple Kaur: The Growth of Start-Ups Through the Adoption of Sustainable Fashion, Technological Innovation, and Social Media Marketing
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Author(s): Navpreet Kaur Sidhu (Chitkara Business School, Chitkara University, India), Devesh Bathla (Chitkara Business School, Chitkara University, India), Sandhir Sharma (Chitkara Business School, Chitkara University, India)and Harpreet Singh Bhatia (Human Resources, Chitkara University, India)
Copyright: 2023
Pages: 14
Source title:
Cases on the Resurgence of Emerging Businesses
Source Author(s)/Editor(s): Shefali Saluja (Chitkara Business School, Chitkara University, India), Dhiresh Kulshrestha (Chitkara Business School, Chitkara University, India)and Sandhir Sharma (Chitkara Business School, Chitkara University, India)
DOI: 10.4018/978-1-6684-8488-3.ch004
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Abstract
In India, technology developments and resource sustainability are the most crucial factors for any startup or emerging organization for decent work and economic growth. To survive in a competitive market, it is essential to exploit the resources effectively. Even though a start-up is a complex organism with many heterogeneous forces acting in concert to progress it, the likelihood of failure rarely outweighs the likelihood of success. International trade benefits greatly from the usage of technology. Sustainable technology benefits an international company. This case study highlights the major challenges faced by the start-up, for funding, expansion, and adoption of green technology while promoting social media marketing (SMM) strategy post-COVID-19 revival in the fashion industry. It discusses how the start-up got additional funding for the expansion of its successful growth internationally. It concludes by discussing strategic actions required to ensure Simple Kaur's entrepreneurial uninterrupted growth.
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