The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Social Marketing: A New Marketing Tool for the Food Sector
Abstract
Consumers purchase food from different sources, mainly via traditional/long chains where hypermarkets are the final link between producer and consumer. However, consumers are seeking direct relationships with producers. This, together with the increase of social media usage offer producers the potential to build short chains for promoting/selling their products. The aim of this work is to summarize the role that online short food supply chains could play as an opportunity for SMEs in the agri-food sector. Moreover, it highlights a new perspective based on social media as potential short supply chains. To this end, a thorough review of the literature has been carried out, together with an online survey where social networks as food marketing channels have being studied. The chapter concludes pondering about the different food products/sectors that could take advantage of the creation of short supply chains and of the wider use of social networks as marketing tools.
Related Content
|
Muhammad Asim, Aamir Raza, Muhammad Safdar, Mian Muhammad Ahmed, Amman Khokhar, Mohd Aarif, Mohammed Saleh Al Ansari, Jaffar Sattar, Ishtiaq Uz Zaman Chowdhury.
© 2024.
26 pages.
|
|
Mian Muhammad Ahmed, Umer Sharif, Aamir Raza, Muhammad Safdar, Waqar Ali, Muhammad Asim, Hafsa Muzammal, Jaffar Sattar, Sheraz Maqbool, Malaika Zaheer.
© 2024.
24 pages.
|
|
James Kanyepe, Tinashe Musasa, Katlego Mahupa Ketlhaetse, Brave Zizhou.
© 2024.
29 pages.
|
|
Mohamed Salah El Din, Masengu Reason.
© 2024.
25 pages.
|
|
Blessing Hodzi, Neil Batsirai Maheve.
© 2024.
19 pages.
|
|
Joshua Risiro, Divaries Cosmas Jaravaza, Paul Mukucha.
© 2024.
27 pages.
|
|
Option Takunda Chiwaridzo, Rodwell Musiiwa, Tariro Hlasi.
© 2024.
26 pages.
|
|
|