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Social Media and Increased Venture Creation Tendency With Innovative Ideas: The Case of Female Students in Asia

Social Media and Increased Venture Creation Tendency With Innovative Ideas: The Case of Female Students in Asia
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Author(s): Syed Far Abid Hossain (Xi'an Jiaotong University, China), Xu Shan (Xi'an Jiaotong University, China), Mohammad Musa (Shaanxi Normal University, China) and Preethu Rahman (Shaanxi Normal University, China)
Copyright: 2020
Pages: 16
Source title: Handbook of Research on Managerial Practices and Disruptive Innovation in Asia
Source Author(s)/Editor(s): Patricia OrdoƱez de Pablos (University of Oviedo, Spain), Xi Zhang (Tianjin University, China) and Kwok Tai Chui (The Open University of Hong Kong, Hong Kong)
DOI: 10.4018/978-1-7998-0357-7.ch011

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Abstract

The purpose of this chapter is to ascertain the contemporary role of social media in increased venture creation tendency along with innovative ideas. The key objective of this study is to discover the tendency of female students' innovativeness in venture creation in China. A random sampling method was used to conduct a survey in different universities in China to identify the scenario of innovativeness in venture creation. Findings from primary data collection indicated that the female students in China are highly involved with social media marketing with innovative ideas. As a result, apart from traditional marketing, society is involved with contemporary marketing where innovativeness with social media and smartphones are the key factors. Innovative ideas in venture creation may generate additional earning for people with low income in society. Future studies with mixed methodology and respondents who use different social media as a tool to innovate new venture may shed light on the undiscovered phenomenon of social media marketing in the context of the mobile phone.

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