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Information Resources Management Association
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Social Media and TV Watching Metrics

Social Media and TV Watching Metrics
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Author(s): Gülşah Sari (Abant Izzet Baysal University, Turkey)
Copyright: 2019
Pages: 8
Source title: Intimacy and Developing Personal Relationships in the Virtual World
Source Author(s)/Editor(s): Rejani Thudalikunnil Gopalan (Mahatma Gandhi Medical College and Hospital, India)
DOI: 10.4018/978-1-5225-4047-2.ch006


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In this chapter, in order to measure the relation between social media and television, the inside sequence published in Turkish television series during the broadcasting period of 2016-2017 was examined. The reason for the selection of this directory is that 39 episodes are broadcast throughout the episode, and the high interest in social media is a high percentage of TV ratings. The study looked at the follow-up measures in social media that were used to help measure social media in-line monitoring. The Kimola firm is one of the companies that conducts research on this subject. In the study, Kimola presented its published series of 39 episodes published in the series. As a result of this study, it shows that social media have an increasing role in the effect of watching television.

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