Social Media as a Tool for Gastronomy: An Analysis Through Instagram on Turkish Cuisine

View Sample PDF

Author(s): Gonca Güzel Şahin (Atilim University, Turkey)
Copyright: 2021
Pages: 20
Source title: Handbook of Research on New Media Applications in Public Relations and Advertising
Source Author(s)/Editor(s): Elif Esiyok (Atilim University, Turkey)
DOI: 10.4018/978-1-7998-3201-0.ch019

Keywords: Digital Communications / Information Science Reference / Knowledge Management and Library Science / Public Relations

Purchase

View on the publisher's website for pricing and purchasing information.

Abstract

Many countries that have unique local gastronomy cultures develop and promote their regions for the purpose of economic effects for regional development instruments and to protect and sustain local culture and meet the demands of today's tourists. For the purpose of security and providing the sustainability of local culture diversities in the world, national and international organizations register and put under protection the local gastronomy assets. This occurs in various proportions. In order to compete with regional tourism, a variety of tourist attractions should be developed. Turkish cuisine one of three top cuisines in the world. The aim of this chapter is to emphasize the importance of marketing strategy on social media for the traditional Turkish cuisine and Turkish cultural cuisine.

The IRMA Community

Research IRM

Social Media as a Tool for Gastronomy: An Analysis Through Instagram on Turkish Cuisine

Purchase

Abstract

Related Content

IRMA Sponsors