The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Social Media, Crowdsourcing, and Marketing
Abstract
Social media has emerged as a new playing ground for digital marketing. Supporting the resource view of the organization, crowdsourcing is a strong platform for social media marketing. Crowdsourcing on social media for marketing is strengthening companies in terms of saving marketing expenditure; promoting at speed of light; and enhancing the organizational learning, collaboration, and performance. The chapter tries to focus on the relevance of social media, crowdsourcing, and marketing, which help the company to improve, innovate, and cultivate on the crowdsourced wisdom. The future of social media, crowdsourcing, and marketing depends on how companies change the way they perceive stakeholders, business, and processes.
Related Content
|
Laura Holgado-Ruiz, José Ramón Saura, Beatriz Rodríguez Herráez.
© 2023.
24 pages.
|
|
Dino Sossi.
© 2023.
25 pages.
|
|
Sheldondra J. Brown, Grace M. Babcock, Monica Bixby Radu.
© 2023.
11 pages.
|
|
Aifheli Makhwanya.
© 2023.
14 pages.
|
|
Rui Alexandre Novais.
© 2023.
23 pages.
|
|
Hasan Turgut.
© 2023.
19 pages.
|
|
Debika Sihi.
© 2023.
27 pages.
|
|
|