Social Media in Micro SME Documentary Production

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Author(s): Friedrich H. Kohle (University of Applied Sciences, Germany)
Copyright: 2017
Pages: 26
Source title: Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity
Source Author(s)/Editor(s): Vladlena Benson (University of West London, UK), Ronald Tuninga (Kingston Business School, UK)and George Saridakis (Kingston University, UK)
DOI: 10.4018/978-1-5225-0559-4.ch011

Keywords: Business Science Reference / E-Business / Media & Communications / Social Networking

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Abstract

Micro SME documentary producers are challenged to understand, adapt and apply social media technology in the creative economies. This paper examines the technological premise of social media, applications and limitations in documentary filmmaking. Drawing from other fields such as psychology, the author proposes a Real- and Virtual World Networking Model (RVNM), theorizing on how documentary producers can connect via social media networking to generate strong system support for their documentary project. RVNM helps documentary filmmaker make sense of the complexity of social media from development to distribution in order to further stimulate significant growth within the creative industries.

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